🛍️ Customer Identification & Personalisation: Why It’s a Game-Changer
TL;DR
Here are the key insights from OneStop’s guide on Customer Identification & Personalisation:
🔍 Identifying customers as they enter is crucial to delivering personalised in-store experiences.
📊 89% of business leaders say personalisation is critical for long-term success.
🎯 Implementing clienteling apps with integrated loyalty programs, like OneStop, helps your staff instantly tailor experiences and increase sales.
🎯 The Power of Personalisation in Retail
Personalisation isn’t a luxury—it’s what shoppers expect in 2025.
📈 89% of business leaders say personalisation is critical for long-term business success.
📊 76% of consumers feel frustrated when experiences aren’t personalised.
💰 Shoppers are 40% more likely to spend more when the experience is tailored to their preferences. (segment.com)
What this means for retailers: If your store isn’t leveraging personalisation, you’re losing potential sales and repeat customers.
🔍 Identifying Customers: The First Step to Personalisation
Despite the benefits, many retailers struggle to identify their customers before checkout.
❌ Only 11% of shoppers say they always receive a personalised in-store experience.
❌ Most customers remain anonymous until the point of sale when the transaction is completed.
❌ This results in missed opportunities to recommend products, offer incentives and build loyalty. (contactpigeon.com)
🎁 The Benefits of Early Customer Identification
By identifying shoppers as they enter, retailers can:
💎 Offer Tailored Product Recommendations – Match customers with items they love.
💖 Boost Customer Loyalty – 84% of shoppers are more loyal to brands that offer personalisation. (emarsys.com)
📈 Drive Higher Sales – Shoppers spend 40% more when experiences are personalised. (thoughtworks.com)
🛠️ How Retailers Can Identify Shoppers & Personalise Their Experience
📱 Clienteling Platforms – Implementing a platform like OneStop provides your store’s staff access to real-time customer profiles when it matters, at the point of engagement.
🔑 Loyalty Programs – Integrating personalised loyalty programs with clienteling platforms boosts the chances of return visits, higher average transactions, and increased customer satisfaction.
🚀 Conclusion
Personalisation is no longer a luxury—it’s an expectation.
Fashion retailers who identify shoppers early and personalise their experience see higher engagement, stronger loyalty, and increased revenue. Yet, many retailers struggle with seamless identification and data-driven personalisation.
That’s where OneStop comes in. Our platform helps retailers instantly capture shopper preferences, integrate online and in-store insights for a unified shopping experience across channels, and deliver tailored recommendations that drive sales.
With AI-powered insights and real-time customer identification, OneStop enables retailers to turn every in-store visit into a highly personalised experience.
👉 Sign up for early access to OneStop’s platform and start transforming your in-store experience today!